Primark’s arrival in Dubai has been one of the most searched and anticipated retail launches in the UAE. For years, shoppers, tourists, and bargain fashion lovers have searched “Is there a Primark in Dubai?” or “When is Primark opening in Dubai Mall?”—and now, there is finally a clear, confirmed answer.

Primark is set to officially enter the Dubai retail market in early 2026, with its flagship UAE store scheduled to open within the Dubai Mall. Backed by Alshaya Group, the expansion brings Primark’s globally known low-price fashion model to one of the world’s busiest shopping destinations. This guide explains where Primark will be located, when it opens, what it will sell, expected prices, opening hours, and how to reach the store, all in one complete, up-to-date resource.

Table of Contents

Primark’s Entry Into Dubai

Primark is a global fast-fashion and lifestyle retailer founded in Dublin, Ireland, and known internationally for offering trend-led clothing, basics, and home products at exceptionally low prices. With over 470 stores across Europe and the United States, Primark’s business model is based on high-volume retail, large store formats, and affordable pricing.

Dubai will be Primark’s next major regional milestone, following its Middle East debut at The Avenues Mall in Kuwait. According to official announcements from Alshaya Group CEO John Hadden, Primark will open three stores in Dubai in the first quarter of 2026, with Dubai Mall hosting the flagship location.

Primark Dubai Mall Opening: Location, Timeline, and Status

As of now, Primark is not yet open in Dubai Mall, but construction progress and branded façades confirm the store’s imminent launch.

The Dubai Mall Primark store is scheduled to open in spring 2026, most likely around March, aligning with the first quarter rollout announced by Alshaya Group. The store will be positioned on the Lower Ground Floor (LG), next to Morelli’s Gelato, a high-footfall area close to the Fountain and family shopping zones rather than Fashion Avenue.

This location choice reflects Primark’s global strategy—easy access, heavy foot traffic, and proximity to casual and family-oriented retail rather than luxury corridors.

What Will Primark Dubai Mall Sell?

Primark Dubai Mall will follow the large-format flagship concept already seen in Kuwait and major European cities. Shoppers can expect a broad, all-in-one product mix rather than a limited capsule collection.

The store will stock women’s fashion, men’s clothing, kidswear, lingerie, footwear, accessories, and seasonal collections, alongside a sizeable homeware section. This includes everyday essentials such as T-shirts, jeans, pyjamas, socks, loungewear, and underwear, as well as trend-led items that rotate frequently.

Home products are expected to include bedding, cushions, towels, decorative items, novelty products, and small lifestyle accessories, which have become a core part of Primark’s global appeal.

Pricing Strategy: Will Primark Be Affordable in Dubai?

One of the biggest concerns among UAE shoppers has been whether Primark’s prices would increase in the Dubai market. This has been directly addressed and confirmed.

Primark will retain its global low-price structure in the UAE. According to Alshaya Group leadership, basic T-shirts will start at approximately AED 15, while jeans will start from around AED 50. These price points place Primark significantly below most high-street fashion brands currently operating in Dubai Mall.

This pricing strategy positions Primark as a value leader, appealing to residents, tourists, families, students, and budget-conscious shoppers without compromising volume or variety.

Expected Opening Hours and Best Time to Visit

Primark Dubai Mall is expected to follow standard Dubai Mall retail hours, which typically run:

Monday to Thursday: 10:00 to 23:00
Friday to Sunday: 10:00 to 24:00

During peak seasons, public holidays, and weekends, closing times may extend further, especially during evening hours around the Dubai Fountain.

For visitors looking to avoid crowds, the best time to browse will likely be weekday mornings between 10:00 and 13:00, or late evenings after 21:30, when family traffic and tourist footfall reduce slightly.

How to Reach Primark in Dubai Mall

Reaching Primark inside Dubai Mall will be straightforward due to its central positioning.

If arriving by Dubai Metro, visitors should take the Red Line to Burj Khalifa/Dubai Mall Station, then walk through the air-conditioned Metro Link Bridge into the mall. From there, follow signage toward the Lower Ground Floor, Fountain, or Food Court areas, heading toward Morelli’s Gelato, where Primark will be located nearby.

For those arriving by car or taxi, it is best to request drop-off at the Dubai Mall main entrance with Lower Ground access. Once inside, mall directories and digital wayfinding boards will list Primark alongside nearby dining and retail landmarks.

Other Primark Stores Opening in Dubai

While Dubai Mall will host the flagship store, Primark’s UAE launch includes two additional locations to improve accessibility across the city.

Primark will also open stores in Mall of the Emirates and City Centre Mirdif, both scheduled for early 2026. These locations offer alternatives for shoppers who prefer less congestion than Dubai Mall or live closer to Al Barsha, Mirdif, Rashidiya, or eastern Dubai.

All three stores are expected to carry a similar product assortment and pricing structure.

Common Questions and Practical Clarifications

Many users ask whether Primark already operates online shipping to the UAE. Currently, Primark does not ship directly to the UAE, and shopping will be in-store only at launch.

Another frequent question concerns launch promotions. While no official discount campaigns have been announced, Primark’s standard pricing model already functions as a perpetual value offer, and early-day collections often attract strong demand without traditional sales events.

FAQs

Is Primark open in Dubai now?
No. Primark is not yet open in Dubai. The first stores are scheduled to open in early 2026.

When will Primark open in Dubai Mall?
The Dubai Mall Primark store is expected to open in spring 2026, likely around March.

Where is Primark located inside Dubai Mall?
Primark will be on the Lower Ground Floor, next to Morelli’s Gelato.

Will Primark prices be higher in Dubai?
No. Primark has confirmed that UAE prices will match its global low-price model.

How many Primark stores are opening in Dubai?
Three stores: Dubai Mall, Mall of the Emirates, and City Centre Mirdif.

Conclusion

Primark’s arrival in Dubai marks a major shift in the city’s fashion retail landscape. With a confirmed Dubai Mall flagship store opening in early 2026, alongside two additional mall locations, shoppers will soon have access to one of the world’s most affordable and high-volume fashion brands without leaving the UAE.

From its strategic Lower Ground Floor location next to Morelli’s Gelato, to its globally consistent pricing, wide product range, and family-friendly appeal, Primark Dubai is positioned to become one of the most visited retail destinations in the city.

For shoppers planning future visits, budgeting for large hauls, or simply tracking the opening timeline, this guide provides the most complete, accurate, and future-proof overview of Primark in Dubai—designed to remain relevant as launch day approaches and beyond.

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Shahzeen Usman

Shahzeen is a full-time content writer and passionate storyteller, dedicated to covering the latest trends, breaking news, and viral stories on TheDubaiWeb.com. With a sharp eye for what’s new and now, she delivers engaging, up-to-date content that keeps readers informed and entertained.

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