La Mer Beach Dubai Guide – Free Entry, Things to Do & Best Time to Visit
La Mer Beach Dubai is more than just a public beach—it is a lifestyle-driven waterfront destination that blends relaxed coastal vibes, urban art, and premium dining in one of Dubai’s most scenic seaside locations. Situated in Jumeirah 1, La Mer attracts residents, tourists, families, and content creators alike who are looking for a clean beach, Instagram-worthy surroundings, and a variety of leisure options without leaving the city.
Whether you are planning a casual beach day, a sunset walk, or a luxury beachfront dining experience under the new J1 Beach redevelopment, this guide covers everything you need to know about La Mer Beach Dubai—clearly, accurately, and from a local-expert perspective.
Overview of La Mer Beach Dubai
La Mer is a master-planned beachfront development originally launched by Meraas in October 2017. Spread across 1.24 million square meters of reclaimed and existing land, the destination sits between Pearl Jumeirah and Jumeirah Bay Island, facing the Arabian Gulf.
Key Location Details
- Address: 45 2A Street, Jumeirah 1, Dubai
- Area: Coastal Jumeirah district
- Nearby Landmarks: Pearl Jumeirah, Jumeirah Bay Island, City Walk
La Mer is divided into distinct zones:
- La Mer Beach (public beachfront)
- La Mer North
- La Mer South
- The Wharf (retail and entertainment area with industrial-art design)
La Mer Beach Timings & Entry Fee
Beach Access & Swimming Hours
- Swimming allowed: 7:00 AM until sunset
- Beach entry: Free for the public
Retail & Dining Timings
- Sunday to Thursday: 10:00 AM – 10:00 PM
- Friday & Saturday: 10:00 AM – 12:00 AM (midnight)
Important note: While the beach remains open, some retail outlets and restaurants may be temporarily closed due to La Mer’s transformation into the J1 Beach luxury dining destination.
Step-by-Step: How to Plan Your Visit to La Mer Beach
Step 1: Choose the Right Time
- Morning: Quiet, ideal for swimming and families
- Late afternoon: Best for photos and cooler weather
- Sunset: Highly popular for walks and photography
Step 2: Parking & Access
- Underground and outdoor parking available
- Free parking may apply for limited hours with restaurant validation
- Valet parking is available near premium dining venues
Step 3: Beach Setup
- Bring your own beach gear or
- Rent sunbeds, towels, or cabanas from Sea Breeze
Activities at La Mer Beach Dubai
1. Beach & Swimming
- Clean sand and calm waters
- Lifeguards on duty during designated hours
- Safe and family-friendly environment
2. Sunbeds & Cabanas (Sea Breeze)
- Single sunbed: AED 60
- Sunbed bundle: From AED 100
- Cabana (day room):
- AED 600 for up to 4 people
- Air-conditioned, furnished
- Available until sunset
Discounts include 20% off selected La Mer restaurants and stores.
Water Sports at La Mer Beach
Operated by Water Sports by First Yacht, La Mer is one of Dubai’s top spots for both motorised and non-motorised water activities.
Popular Options
- Jet skiing
- Flyboarding
- Kayaking
- Stand-up paddleboarding
- Wakeboarding & surfing
- Donut rides & inflatables
Prices start from AED 35 for basic activities and go up to AED 1,265 for private boat cruises.
Family packages, loyalty cards, and combo deals are also available.
Dining & Beach Clubs at La Mer (J1 Beach Concept)
La Mer is evolving into a premium beachfront dining hub with licensed restaurants and upscale beach clubs.
Notable Restaurants
- African Queen – Riviera-inspired Mediterranean cuisine
- Almayass by the Sea – Lebanese-Armenian fine dining
- Bâoli Dubai – Japanese-Asian fusion with nightlife vibes
Expect luxury service, valet parking, and exclusive beachfront views.
Family-Friendly Attractions
- Children’s playgrounds
- Hawa Hawa Trampoline Park
- Safe walking paths
- Changing rooms and baby-changing facilities
La Mer is widely regarded as one of the most family-friendly beaches in Dubai.
Facilities & Amenities at La Mer Beach
La Mer offers one of the most comprehensive public beach facility setups in Dubai:
- Changing rooms & showers
- Prayer rooms
- Free Wi-Fi
- ATMs & Al Ansari Exchange
- Smart Police Station
- Mobile charging stations
- Car wash services
- Customer information hubs
Common Problems & Practical Solutions
Problem: Shops appear closed
Solution: Focus on beach access, water sports, and open J1 Beach restaurants.
Problem: Swimming not allowed at night
Solution: Plan swimming before sunset; evenings are for dining and walks.
Problem: Parking confusion
Solution: Use underground parking and validate receipts where applicable.
Expert Tips & Best Practices
- Visit on weekdays for fewer crowds
- Bring sunscreen—shade is limited on open sand
- Sunset is ideal for photography
- Check restaurant availability before visiting due to redevelopment phases
Key Benefits of Visiting La Mer Beach Dubai
- Free public beach access
- Central Jumeirah location
- Premium dining options
- Family-friendly environment
- Excellent safety and cleanliness standards
FAQs
Is La Mer Beach Dubai free?
Yes, entry to the beach is completely free.
Where is La Mer Beach located?
La Mer Beach is in Jumeirah 1, between Pearl Jumeirah and Jumeirah Bay Island.
What happened to La Mer Beach Dubai?
La Mer is being redeveloped into J1 Beach, focusing on luxury beachfront dining, while beach access remains open.
Are pets allowed at La Mer Beach?
No, pets are not permitted.
What can you do at La Mer Dubai?
Swimming, water sports, dining, sunbathing, photography, and family activities.
Conclusion
La Mer Beach Dubai continues to stand out as one of the city’s most versatile beachfront destinations—offering free public access, premium experiences, and a relaxed yet upscale atmosphere. Despite ongoing redevelopment, La Mer remains a top choice for beach lovers who want the perfect balance between urban lifestyle and coastal leisure.
For anyone seeking a clean, safe, and visually striking beach experience in Dubai, La Mer Beach is still absolutely worth visiting—today and in the years ahead.
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